Unf*ck Your Business: 90 Minutes That Could Save You Years of Burnout

After 20 years as a creative entrepreneur and coaching and consulting others on the same path, there are common “gaps” that will make or break a business (and your sanity.) In this episode of This Rad Life Unfiltered I’m talking about my upcoming LIVE workshop - Unf*ck Your Business - and how I’ll help you identify and fix those gaps.

Business has been rough for a lot of folks the last couple years. Post-pandemic whirlwind, geopolitical chaos, economic weirdness—and no matter what industry you're in, you're feeling it. Maybe you're making less. Maybe you're working more for the same. Maybe you're just... tired.

I've navigated the ups and downs of business for over 20 years across four wildly different industries. And this year? I started feeling it in ways I didn't expect. So I've been paying attention—to my own business, to my clients' businesses—and I'm noticing patterns. Things that pull people off track. Things that create chaos, confusion, stress, overwhelm, and straight-up lack of revenue.

That's why I'm pulling back the curtain with a live workshop called Unf*ck Your Business. It's 90 minutes that could save you years of spinning your wheels, second-guessing yourself, or wondering if you're even doing this right.

Because your business isn't supposed to be a nine-to-five you hate. It's supposed to feel supportive. It's supposed to make the money it's capable of making, and give you the time and energy back to feel truly supported by it.

What's Actually Making Business Hard Right Now

When you're in the thick of it, it can feel impossible to see clearly. But the thing that makes business harder than it needs to be? Leaving what I call the Five Freedom Gaps wide open. I'll break down what those are in the workshop and how to close them, but here's what I know: there are only five ways things go off the rails in your business. When those gaps are open, it feels like you're putting in all this effort and seeing zero return. That's a depressing place. I've been there. I've also gotten out of it. And I'm here to tell you it's possible.

Business is not rocket science. You need a consistent way to get eyeballs on what you're selling. Whether you're doing custom candles, tattoos, graphic design, coaching, or intuitive healing—people gotta know. And they have to be reminded often, because the world is noisy.

If you're a solopreneur, it can feel really hard and confusing to have consistent visibility. And without a very simple visibility strategy—without a plan, without structure, without rhythm—marketing becomes this thing you're just winging. And that inconsistent visibility? That's what actually leads to feast-and-famine cycles. Especially if you're a creative entrepreneur. You know what I'm talking about. And it's annoying. It does not make your business feel safe and supportive.

The Reactive Leadership Trap

The same lack of structure and rhythm that kills your visibility also shows up in how you lead yourself. What you're choosing to let into your days and your energetic field. What you're consciously choosing to exclude or put off because it doesn't need your bandwidth right now.

When I ran a nonprofit with 40 weekly volunteers, 25 contracted teachers, and three co-directors, I learned real fast how easy it is to react to everybody else's sense of urgency. What's important to somebody else, what's urgent to them, might not be urgent to you. And when you're leading your company, your organization, your business, it's really about deciding for yourself: What is actually urgent? What is my timeline?

Leading yourself in a way that keeps you out of reactive mode means you actually get so much more done. But most people don't do this because reacting to the day—jumping in, putting out fires, rolling over and checking email first thing—seems so automatic and easier than sitting down and creating a plan.

These are the types of freedom gaps I'm covering in the workshop. It's so important to close them, because when you're unclear about what makes money in business—and how to plan for it and execute on it—you leak time, energy, and money all over the place. Then it always feels like you're reinventing the wheel or starting from scratch with every new idea. And it shows up in your bank account as that roller coaster of income and drought.

The ROI + Joy Matrix: A Decision-Making Filter That Simplifies Your Business

The other thing I see happening a lot? People don't actually know what's working and what's not working in their business. They have a vague sense like, "Well, I know what's not working is I'm spending 80 hours a week on this thing and only paying myself $30,000 a year."

Yes. That's definitely not working.

But at a granular level: What are the tasks you're doing that are actually making an impact? That have a high return on the investment of time, energy, and money you're putting in? Same with the people you've hired. Same with the offers you have out in the world.

I did this exercise with my clients Alison and Darin, who run a creative third space—an arts education space for kids and adults, plus a gallery and event space. There's never a shortage of cool ideas for them to try. Except that feeling can lead to trying a lot of things once, or kind of half-assed, just to see if it sticks. No? Okay, next thing. Is it gonna stick? No? Okay, next thing.

That constant churn of new ideas is exhausting. Yes, it's exciting for the idea-haver. It's exhausting for the executors. And if you're at the head of your business, you're probably doing both. You're the idea creator and the idea executor.

The ROI and Joy Matrix is a decision-making filter. An idea filter. What I've discovered is that when business owners don't know what is actually making money in their businesses—what has the highest return for their joy and their investment—then we're on that consistent cycle of trying lots of things and it feeling exhausting.

What we really want to understand is: What is working? What is actually bringing in money? So we can improve it, refine it, make it a solid system.

One of my first business mentors said, "Every business is only as strong as the systems in place." And another mentor said, "Every new idea is a new mini business." It has a new way of functioning, different people working it, a different audience, different positioning, different marketing, different delivery. That is a whole ecosystem that needs to be dialed in and improved. And it's never a one-shot thing.

You gotta put things out there, learn from them, and integrate that learning to improve until it's a finely tuned machine. But if we're constantly trying new ideas or we're not really sure what works or why, then we don't give ourselves that chance to really refine something so it can feel like it actually supports us.

How We Built a Self-Sustaining Nonprofit with This Concept

When John and I started the tool library/makerspace, we started with just lending tools—hammers to welders, everything in between. That was the foundation: membership. Once we dialed that system in—how members get tools, what happens when they don't return them, how we follow up, what we can automate, what volunteers can handle—it took about eight or nine months to refine. But then once it was going, it pretty much ran itself with light maintenance.

Then we realized people wanted space to use the tools. So we added workspace. Got that going. Then we added classes—one theme at a time. Safety first. Then basics like woodworking and metalworking. Then we expanded: how to make a coffee table, how to make a chef's knife.

You can see how the ecosystem built and broadened. We were building on existing systems we knew worked. Your ideas actually get better faster because you're building on how you evaluated and improved the preceding ideas.

What I see people doing instead is: "Okay, we're not making enough money. Let's try a new thing." They put it out there. It doesn't work the first or second time. They scrap it and move on to the next idea. They don't give themselves time to figure out how to make this idea work.

It's not that ideas either work or don't work. It's always: How can I make this work? There is an audience for everything. There is a buyer for everything you could imagine offering. It's just a matter of finding the best way to market and position it, the best way to deliver it, and then the best way to streamline that whole process from marketing to delivery and back again to make it work.

The Map You're Missing

The other thing that holds people back—especially the untraditional, no-blueprint clients I love working with—is just not having a map. Not knowing: Am I even doing this right? Is my idea of how to get from A to Z actually gonna get me from A to Z?

So you're always hedging a little bit. And that hedging, that hesitation, actually costs you a lot of time, energy, and money.

Instead of just having a clear map of: This is how I make decisions. On what I offer. How I market. How I potentially get to where I wanna go financially. And the impact or overall mission of what I'm trying to do.

And then you can take it and run with it with more confidence.

Making that plan—which is exactly what I help people do inside my coaching programs—starts with learning the habit of telling your own time what to do.

The 30-Hour Empire Calendar Skeleton

Inside the Unf*ck Your Business workshop, I'm giving you my 30-Hour Empire Calendar Skeleton. This is part of my Hour Zero Method—how to tell your time what to do so you always feel like you're getting enough done, you can always see how you're moving the needle forward each week, and you never have to doubt: Is any of this working?

It's so much easier to manage people from a responsive place instead of a hair-on-fire reactive place when you have a framework that helps you tell your time what to do.

The calendar skeleton is literally how I structure my week to fit inside 30 hours or less—with all the things I feel are important for business owners to set aside time for. Time for visioning and strategy. Time for financial management and admin. Time for the actual work—whether that's client work, customer work, product sourcing, delivery days. And then flex days to wrap up, go to the dentist, pick up dry cleaning, or just have time for creativity before the weekend hits.

I think all of that is so important. And we're not really taught how to make it all work—especially because the rhythm of my life is different than your life. My responsibilities are different than your responsibilities. My desires are different than your desires.

How to make it work, no matter what those things are? We're all just kind of taught: you go to work Monday at nine, leave at five, check out for the weekend at 5 PM Friday. That is not helpful. So many people's brains are not wired to work effectively in that manner.

The Wealth Energetic Blueprint (Optional Bonus)

If you want to know how you’re wired to work effectively and you register for the workshop, I have three spots remaining for an optional bonus: my Wealth Energetic Blueprint session.

Typically I only offer these to clients. If I were to charge for them publicly, it'd probably be $500 to $700. I spend about two hours of prep deciphering your energetic blueprint for wealth and business using your human design and astrological birth data.

These are diagnostic tools that show me how you're wired to work—what your appropriate work rhythm is (because it's probably not Monday through Friday, nine to five). What your right work is. Maybe you've been feeling business friction and wanting to burn the whole thing down because you weren't even sure this is the kind of work you wanted to be doing anymore. It is all in this wiring. It reveals everything.

Anything that feels like resistance in your business—whether it's putting out tons of TikToks and not booking clients, or you've been doing this for seven or eight years and you're not where you thought you'd be—I promise you there are answers inside this blueprint.

What My Clients Are Saying About It

One client said:

"I've always known that I was a born leader, but I was raised to be a doer. Trying to do both of those things for my entire life was burning me out. After the reading, I have clarity. Knowing that it's okay to focus on being a leader—or a conductor, as I like to call it now—I already feel lighter for it. It's been life-changing to be given permission to be the person that deep down you were meant to be, and then given the words and tools to make it happen."

Another said:

"This reading delivered a cosmic rocket of insight that deepened my understanding of how I operate best in the world and why. It allowed me to see the tendencies I thought were crippling me were actually my natural rhythms and systems pointing me toward better-aligned productivity. Working with this information has helped me accept my natural rhythms, working with them instead of against them, which has opened up new thinking, streams of creativity, and a deeper faith in what I'm doing. I'm having fun and I feel like I'm just getting started."

And a third:

"This was exactly the information and insight I needed to launch myself into this next chapter, and I'm beyond ready to keep turning these pages."

That's the energy. That's the joy. That's what I think we sometimes lose sight of—and how to reconnect to it.

Action Leads to Clarity

We don't get anywhere without being able to take action. And action does actually lead to clarity. But the reason a lot of people don't take action to untangle their business and make it work, is because we're lacking that joy, lacking that motivation to do it. We're slow to take those action steps because: What if it doesn't work again? What if I waste more money again? What if I waste more time and energy again?

So it makes sense why that action slows down. BUT we need that action to ramp the energy back up especially if you’re feeling stuck in your business. And if the actions are too complicated—too many steps, too many blocks, too many barriers, too much confusion, too much overwhelm—then of course that's gonna bog us down even more.

My goal for this workshop is to really simplify everything and spark that immediate next action step to regenerate the forward momentum you've been wanting in your business or entrepreneurial journey.

And the Wealth Energetic Blueprint? That just takes it to a whole new level. It literally tells you the action steps.

Workshop Details

Unf*ck Your Business
Friday, November 22nd
12:00–1:30 PM ET
Investment: $15

If you stay on afterwards from 1:30–2:00 PM, I'm doing a live Q&A. This is basically business coaching for $15. You will not get business coaching and strategy anywhere else for 30 minutes for $15. Bring your business questions. Bring your existential crisis you're Googling at 2 AM. Whatever it is, bring it. I'll try to get to as many questions as I can.

If you can't attend live, there will be a replay, and you can email me your questions ahead of time. I'll try to answer those at the end.

And if you want the Wealth Energetic Blueprint reading, I made four spots available at the workshop special pricing of $333. Normally it would be $500 to $700. It's a 75-minute session. You can add that on at checkout when you register.

I only have four spots open in November and December total. Those are gonna go pretty quickly.

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